2023's Top 7 Swiss Watch Brands

by Murat Balci on June 08, 2023

You should consider a watch your most important accessory. After all, a well-established wardrobe is useless without a trustworthy, everyday timepiece.

As a result, before making a final decision, it's wise to give serious consideration to the type of watch you want to buy. Any self-respecting fashionista will tell you that delving into a topic as intriguing and varied as watch design is like diving headfirst into a bottomless pit, and who has time for that?

For your convenience, we have compiled a comprehensive list of the top Swiss watch brands available in 2020 here. We will not only list the brands and the features they offer, but we will also give you some fashion advice that may help you decide if they are the best choice for you.

1. Audemars Piguet

Swiss watchmaker Audemars Piguet has become a byword for opulence around the world. The company, which dates back to 1875, is renowned for producing high-quality timepieces. Notably, the company is still run by its founding family, even though it brought in over 1.2 billion US dollars in revenue in the most recent fiscal year (over 1.1 billion Swiss francs).

In 2020, nearly 150 years after its founding, Audemars Piguet is still creating extraordinary timepieces. In fact, the company has released a number of new models in recent years, with some of the most well-received bringing updates to the Royal Oak Offshore and the Code 11.59.

To give just one example, the new Code 11.59 collection provides a wide array of beautiful color options, including pink, white, and two-toned gold. The "Grande Sonnerie Carillon Sonnerie" edition of the 11.59 model stands out because of the whimsical artwork by Anita Porchet.

This renowned watchmaker has recently released a self-winding Royal Oak model for 2020, the first of its kind, and an 18-karat white gold Royal Oak limited edition of only ten pieces.

The new Audemars Piguet models are a great pick for those who value innovative takes on time-honored classics. There's no denying the constant reinvention of this label in the form of eye-catching and original watch products.

2. Blancpain

The Blancpain watch company has been making timepieces in Switzerland for almost 300 years. Since its inception in the Swiss city of Villeret, the brand has produced some of the most extravagant timepieces in the world, earning a place on the wrists of many influential people.

It wouldn't be too much of a stretch to call Blancpain watches "art," even though the company made its biggest splash in the 20th century with the introduction of its classic models of wristwatches.

Blancpain is lauded by its devoted customer base for providing not only an unparalleled sense of luxury but also faultless mechanics and unparalleled service. Blancpain is a popular brand of watches among collectors because the company produces several limited-edition models that are highly sought after.

For those with a penchant for the finer things in life, as well as those who value a timelessly elegant look from a timelessly elegant brand, Blancpain is an obvious choice.

3. Breitling

The Breitling SA company produces high-quality timepieces in Grenchen, Switzerland. Breitling, like the other brands on this list, has been around for longer than a century, having been established in 1884.

In contrast to the other brands on this list, Breitling strikes a good balance between luxury and functionality, making it suitable for both casual and athletic wear. A person who places importance on both physical activity and appearance knows how challenging it can be to find a happy medium.

Of course, we're referring to the brand's most famous models, which are designed specifically for people who will be deep-sea diving or flying airplanes. You don't have to be diving or flying to appreciate the sleek and rugged style of a Breitling. If you already know that you want a Swiss watch but want something less "on the nose" than a Rolex or a Breitling, these brands may be good options for you.

In the year 2020, Brietling put in a lot of effort to update its classic watches for a new generation of trendsetters. Updates to their Navitimer, Superocean Heritage, and, of course, Chronomat models were a part of this.

4. Longines

Another illustrious example of a Swiss company that has been around for a long time is Longines, which has been making watches since 1832. The company's iconic hourglass logo is also the oldest continuously used the trademark in the world.

Swiss company Longines has an equally impressive track record, having been in business since 1832. The company's iconic hourglass logo is also the oldest continuously used the trademark in the world. Yet another illustrious legacy belongs to the Swiss watchmaker Longines, which has been in business since 1832. The company's distinctive hourglass logo is also the oldest and longest-used trademark in the world.

Longines, a Swiss watchmaker, has another impressive pedigree: the company has been in business since 1832. The company's iconic hourglass logo is also the oldest continuously used the trademark in the world.

5. Patek Philippe

Another creation of the 19th century, Patek Philippe was established in 1839 in the Swiss city of Geneva. The company has both online and physical stores, and it is best known for its highly intricate mechanical watches. Moreover, many experts and collectors agree that Patek Philippe produces the finest timepieces available anywhere.

Whether or not you agree, there is no denying that Patek Philippe watches have much to be admired for. The company is selling the Graves Supercomplication, a pocket watch that costs $24 million, which is the most expensive timepiece ever sold.

So, the business produces high-priced, technically advanced timepieces, but what options do individuals with a keen eye for style have? If you're looking for a conversation starter that will last for years to come and will impress everyone you meet, look no further than a Patek Philippe. It's also something you can be confident will last a lifetime.

6. Rolex

Of course, Rolex must be included; otherwise, this is just a random collection of brands. Although it now has its headquarters in Geneva, Rolex was actually established in London in 1905. In spite of being one of the more recent brands we highlight, Rolex has established quite a reputation. And they did it by producing high-quality luxury timepieces.

The Oyster, the first waterproof wristwatch, was patented by Rolex in 1926, and the Datejust, the first self-winding wristwatch that could also show the current time and date on the dial, was patented in 1945.

Given that this is the most well-known name on this list, it's important to evaluate whether or not this watch is merely a marketing ploy or whether it truly merits the price tag. In this case, the answer is an emphatic yes. In the year 2020, Rolex remains a top choice among Swiss watches.

Consider that a Rolex watch may not be the best in every category, but if we prioritize dependability, there is no doubt that Rolex is an excellent brand. There isn't much more a customer could ask for from a watchmaker than Rolex, and if there's one word to describe the company, it's consistency.

Rolex is such a prestigious name in the watch industry that even its rivals in Switzerland will agree that their products can't compare to those of Rolex.

7. TAG Heuer

TAG Heuer is more than just a Swiss watchmaker; they also produce accessories like sunglasses. TAG Heuer has some distinguishing features, such as its association with auto racing, but it is often overshadowed by its Swiss contemporaries.

It's no coincidence that TAG Heuer's most famous watch, the Carrera, takes its name from a 1950s-era, high-stakes car race across Mexico. Additionally, legendary bad guy Steve McQueen wore a TAG Heuer in the 1970s film "Le Mans," which was based on the world of professional auto racing.

TAG Heuer is still going strong today because of the company's commitment to developing a highly precise chronograph that can supposedly be accurate to a fraction of a second. TAG Heuer has been around for a while, but the brand has recently found success among the young and trendy. This is likely due to the fact that TAG Heuer's entry price point is somewhat more forgiving than that of other luxury watches.


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