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John Mayer, the winner of seven Grammys, collaborated with HODINKEE and Casio G-Shock to create his own custom wristwatch. The G-SHOCK Ref 6900 is a throwback to the 1990s with an 80s spin, and it was inspired by the Casiotone SK-5 sampling keyboard that John Mayer used in his youth.
The 6900 is among the most recognizable Casio G-SHOCK watches thanks to its introduction in 1995 and continued popularity since then. For the past quarter century, this incredible watch has put G-SHOCK on the map of fashion streetwear connoisseurs.
John Mayer aims to continue the 6900's legacy by occupying the sweet spot where culture and creativity meet, a position that has earned him widespread acclaim.
Everyone involved aimed to make something meaningful in order to establish credibility. Mayer's dedication to his personal relationship with Casio products sets him apart from being just another forgettable collaboration.
G-SHOCK, HODINKEE, and Mayer have collaborated to design the Casiotone SK-5, which satisfies Mayer's dual interests in music and watches.
The timing was perfect when Casio asked me to collaborate on a G-SHOCK, John Mayer said. My first watch collaboration was with G-SHOCK, and I had been wearing the 'Mudmaster' models for a while.
There was a simultaneous association between Casio keyboards and watches. When I recalled the Casiotone SK-5's significance, things picked up speed unexpectedly. Having this watch connects my two passions, music and timepieces.
The G-SHOCK Ref 6900 by John Mayer adopts the look and feel of the Casiotone SK-5, evoking all the classic aesthetics of the 1980s. Modern dependability with a throwback 1980s aesthetic, this watch features a textured slate gray case and strap, teal "G-SHOCK" at 12 o'clock, and yellow lettering around the bezel.
